Protect Your Skin This Summer: The NIVEA Sunslide
Summer is almost here and the kiddies sure are looking forward to hours of fun in the sun and water. Of course that means they are also exposed to harmful UV radiation, which is at its strongest in South Africa. As South Africa’s number one sun care brand since 2008* and the world’s current number one **, NIVEA Sun is constantly looking for new, innovative ways to help parents protect their children from the damaging effects of the sun. And so the concept of a giant inflatable water Sunslide was born.
The NIVEA Sunslide is the first of its kind in the world and will be making its way to South African beaches during December this summer! The massive 4.5 meter high inflatable simultaneously applies sunscreen to children as they slide down the water slide. Once the SunSlide is turned on, hundreds of fine spray jet outlets fitted at the top of the slide, spray down a light film of sunscreen onto the kids as they enter the arch. Covering them from head to toe in sunscreen.
The NIVEA Sunslide can cover approximately 100 children in an hour and in those hard-to-reach places like behind their ears, between their toes and on the scalp. All it takes is one slide for full and complete coverage and each child will also be given a pair of goggles before sliding down to make sure their eyes are completely protected.
“We know that applying sunscreen to children is essential but it’s also an exasperating exercise for parents and kids. We’re turning this important routine into a fun and exciting experience for children and parents in an innovative way while not compromising on care. We’re looking forward to sharing the NIVEA Sunslide with the rest of SA,” explains Shayna Amaidas, NIVEA Sun Care Brand Manager.
NIVEA SUNSLIDE BEACH SCHEDULE
Note: dates may change due to weather so be sure to check final dates on Facebook, NIVEASA for up-to-the-minute updates.
13th of December 2016 – Dolphin – Jeffreys Bay
14th of December 2016 – Gonubie Beach
16th of December 2016 – Clifton Beach
17th of December 2016 – Big Bay
21st of December 2016 – Margate Beach
22nd of December 2016 – Ballito Beach
23rd of December 2016 – Dairy Beach – East Coast Radio Beach Festival
24th of December 2016 – Dairy Beach – East Coast Radio Beach Festival
All NIVEA SUN products are:
- UVA and UVB balanced protection compliant with Skin Cancer Foundation of South Africa (CANSA) requirements, as well as ISO (European Standards)
- Water resistant formulas compliant by CANSA requirements and ISO European Standards
- 100% reliable sun protection
- Immediate protection – you’re protected the moment it is applied
* Source: Nielsen. Trade Desk. Suntan preps Report 12MM Feb 2008 –2016
** Source: Euromonitor International Limited.; NIVEA in the category Sun Care, incl. Sun Protection, Aftersun and Self-Tanning; in retail value terms, 2015
Consumer Care Line: 0860 102 091