When it comes to keeping your gear fresh and clean, not all products are created equal.
Enter Elite, a proudly South African brand that’s redefining shoe and equipment care with cutting-edge probiotic technology. Designed by enthusiasts, for enthusiasts, Elite offers an eco-friendly, sustainable solution that’s tough on dirt but gentle on your gear—and the environment.
To get the inside scoop on what makes Elite stand out, we caught up with the brand’s Business & Brand Manager at Biological Brands SA, the company behind Elite and Probac.
From its Durban roots to its game-changing formulations, here’s what you need to know about Elite.
1. Tell us about yourself. What is your role at Elite?
My name is Heevan, and I’m the Business and Brand Manager for Biological Brands SA. We are the company behind Probac and Elite.
2. What is your favorite hobby or sport that you enjoy playing?
I love the outdoors, from the occasional fishing trip to hiking. I’m currently going through a padel phase, along with general fitness. I’m also a big motorsport fan!
3. Can you share the story behind Elite?
Elite was created by enthusiasts for enthusiasts. It was developed to introduce competition to another well-established shoe care brand that was originally formulated and manufactured at our facility. We took key learnings from that and formulated an improved product, one that is eco-friendly, sustainable, and powered by probiotic technology, similar to our well established brand, Probac.
4. What sets Elite apart from other brands?
Elite is a Proudly South African brand, locally manufactured from start to finish in Durban. We use the best sustainable and eco-friendly probiotic technology, ensuring effective cleaning without harsh chemicals—making it safer for both users and the environment.
5. Is Elite safe for all types of equipment?
Yes, Elite is safe for all hard and soft surfaces.
6. Where can we find Elite products?
Elite is currently available on our online store here and on Takealot under Elite Street.
