This summer, vida is bringing together two of the biggest food and beverage trends: nostalgic flavours that spark childhood memories and functional drinks designed to support busy lifestyles.
The new line-up features indulgent Cereal Milk treats inspired by a favourite childhood ritual, alongside drinks focused on hydration, energy and protein. From the Revive Granadilla Frio and Red Bull Citrus Surge Frio to protein-boosted coffees, the range offers refreshment with purpose.
A SIP OF CHILDHOOD
Inspired by the sweet milk left at the bottom of a cereal bowl, vida’s new Cereal Milk range transforms a familiar childhood memory into a playful treat.
The range includes refreshing Cereal Milk beverages and a decadent Cereal Milk Cookie, delivering comforting flavours with a distinctly modern twist. It’s a nostalgic nod to simpler times, reimagined for today.
FUNCTIONAL DRINKS THAT WORK HARDER
With more people seeking added benefits from their beverages, vida is expanding its functional offering across hydration, energy and protein.
The Revive Granadilla Frio pairs tropical flavour with electrolytes for a refreshing hydration boost, while the Red Bull Citrus Surge Frio combines lemon and strawberry with Red Bull Energy Drink for an energising lift.
vida has also expanded whey protein into more hot and iced coffees, making it easier to incorporate protein into everyday routines.
NEW FOOD FAVOURITES
The food menu has also been refreshed with new additions designed for on-the-go enjoyment.
Joining the popular Spanakopita is a new Chicken Phyllo Parcel, while the Fold-Over Pizza Pocket delivers a satisfying crowd-pleaser packed with flavour. The bakery range expands with a hearty Breakfast Muffin and a Blueberry Lemon Poppyseed Muffin.
MADE FOR EVERY SUMMER MOMENT
Whether you’re craving a taste of childhood, looking to refuel after a workout, or grabbing a quick bite on the move, the new range brings together comfort, convenience and feel-good flavour.
From nostalgic treats to functional refreshments and fresh food options, vida’s latest menu is designed to keep pace with whatever the day brings.
ABOUT VIDA:
Vida e Caffè is Portuguese for ‘life and coffee’. It’s really that simple – no coffee, no life; no life, no coffee.
Founded in 2001, vida has grown from its beginnings into a recognisable part of South Africa’s coffee culture, with a network of stores serving customers across Africa. Throughout its journey, the brand has remained focused on creating energetic, welcoming spaces and delivering quality coffee and memorable customer experiences.
Approaching its 25th anniversary, vida e caffè celebrates nearly a quarter of a century of growth, connection and shared moments.
For more information, visit vidaecaffe.com.
