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Turning Rubbish Collectors Into Micro-Entrepreneurs

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How South Africa’s only black-owned plastic manufacturing and recycling business is leading the charge in social and eco enterprise.

In South Africa, 98 million tonnes of waste is still sent to landfill each year. Recycling initiatives remain limited and progress is slow. If increased, recycling enterprise could create many jobs for the 25% of the population that remain unemployed. KZN businesswoman and founder of Supa Mama, Thina Maziya, is tackling both of these problems one refuse bag at a time. Here’s how.
Supa Mama works with approximately 100 Kwa-Zulu Natal based, previously unemployed women who, after being trained in the types of plastic to collect, gather over 5 tonnes of plastic waste a week from the streets of KZN. The waste is recycled and turned into refuse bags that are sold in supermarkets around the province. Maziya’s innovative business model turns rubbish collectors, in to micro-entrepreneurs, real Supa Mamas, and provides women with a weekly salary to help them feed their families. Maziya’s infrastructure cuts out the middleman and gives her the opportunity to deal directly with the ‘Mamas’ and therefore pay them the best price for their recycling efforts.

“We realized that the Mamas were walking far to collect their plastic, and could not carry the waste collected over long distances, so we set up collection points around the province to assist them in increasing their volume. We’ve also set up a safe SMS weekly payment system via Absa CashSend so our Mama’s don’t have to carry cash,” says Maziya. Supa Mama bags are competitively priced, which gives the consumer at the store shelf the opportunity to choose between a regular refuse bag and one that will make a difference in people’s lives. “This is not a quick eco-conscious promotion. Eco and social enterprise is embedded in the DNA of our
business. The more bags we sell, the more Mamas we can employ and the more waste we can save from landfill,” said Maziya.

Thina Maziya

Thina Maziya

The Supa Mama brand was conceptualized in 2012 and is the flagship consumer brand offered by Verigreen Pty Ltd. Verigeen Pty Ltd, formerly Izaka Plastics, has been in the plastic manufacturing business since 2001. Being the only Black owned plastic manufacturing and recycling company in South Africa has propelled the business to constantly evolve. Supa Mama recently became the first South African plastics manufacturer to implement the refuse bag drawstring technology, making theirs the only locally manufactured drawstring-bags available in retail stores. Furthermore Maziya and her partners were the pioneers of the orange bag recycling initiative with the eThekwini Municipality and Mondi back in 2007.

“Our goal is for Supa Mama to empower over 500 women. We will also look to start a Supa Mama collection fleet, which will be owned by the Mamas. We could set up a full logistics team, but we want to give the Mamas the opportunity to grow with us,” said Maziya. Supa Mama refuse bags are available at Spar, Shoprite/Checkers, OK Foods, Game and other Masscash stores around KZN. RRP, R19.99 for Value Pack of 20 bags.

Read more about the Supa Mama story: http://supamama.co.za

Find Supa Mama on Facebook: Supa Mama

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Art

I heart Market – February Sale Market Saturday 3 February: 9am – 2pm

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February is the month of love and the I heart Market will celebrate with its traditional bi-annual “sale” market on Saturday 3 February from 9am to 2pm at  Northlands Primary School, in Durban North.

Following two busy and packed festive season markets in its new home at Northlands Primary School, which was well received by customers, February’s I heart Market will offer a range of discounted products.

“We were over the moon with the turn for our first markets at Northlands Primary, with a steady stream of customers, and great sales for our traders who are all small business entrepreneurs,” enthuses Manager of the Market, Tanith Molliere. “Our February market is kind of the “January Sales” market with great offers to help those budgets that may have been stretched during the holidays.”

February’s Market promises a magical shopping experience with wares created with love and care by local artisans and small businesses, reflecting a deep commitment to their artistry and craft.  With Valentine’s Day just around the corner – there will also be a gorgeous array of “romantically-inspired” products available.

As always, the market is filled with handmade treasures ranging from fine leather goods, unusual ceramics, exquisite jewellery and accessories, innovative visual art, home decor, plants, clothing, condiments and pickles, cured meats, a delightful selection of delicious baked goods. Of course, the usual mouth-watering array of food truck eats, catering to every palate including vegan and vegetarian.

There is also a secure play area for children between the ages of 1 and 6, with qualified Teacher’s Assistants in attendance available for the morning for those parents who want to take a break to shop or enjoy some delicious food. There is a fee of R100 for the morning or part thereof. A “pram park” is also available for people to leave their prams whilst shopping to help avoid congestion in the hall.

The market is housed in the school hall and surrounding gardens from 9am to 2pm, and takes place rain or shine as most of the traders are under cover.  Parking is available in designated school areas, with security guards to ensure a safe and enjoyable experience.

For more info contact info@iheartmkt.com.

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Businesses

PROBAC Biologicals: Revolutionizing Cleaning in Durban with Eco-Friendly Innovation

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Durban, a city known for its vibrant culture and diverse community, is also becoming a hub for sustainable living. Leading this green revolution is PROBAC Biologicals, a proudly Durbanite and South African brand at the forefront of eco-friendly cleaning solutions.

PROBAC’s unique technology utilises ‘beneficial bacteria’ to biodegrade dirt, fundamentally transforming how they approach cleanliness. This innovative method not only ensures effective cleaning but also safeguards our environment by preventing chemical and dirt transfer.

What sets PROBAC apart is its commitment to long-lasting cleanliness and odour control at a microscopic level. This is particularly beneficial for Durban’s bustling households and dynamic businesses, offering a practical solution for maintaining hygiene without constant attention.

The significance of PROBAC’s technology extends beyond just cleaning. It mirrors natural biodegradation processes, fostering healthy bio-stability in our spaces. In a city like Durban, where the community is increasingly conscious about their environmental impact, PROBAC’s products resonate deeply. They embody the essence of sustainability — a trait highly valued by Durbanites.

Probac Durbanite

 

PROBAC’s roots as a South African brand represents a local solution to a global challenge, aligning perfectly with Durban’s ethos of community-driven progress and environmental responsibility. By choosing PROBAC, Durbanites not only enjoy a cleaner living environment but also contribute to a larger movement of ecological preservation.

As Durban continues to thrive as a city that values both its cultural heritage and environmental sustainability, PROBAC Biologicals stands out as a beacon of innovation. Its eco-friendly approach to cleaning is not just a product choice; it’s a lifestyle choice that resonates with the heart of Durban.

Check out www.probac.co.za for more information and give them a follow on Instagram.
Available at Pick n Pay, Checkers and Spar country-wide.

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Attractions

Luxurious R1.3bn Oceans Mall Umhlanga ready to open

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The luxurious and much anticipated Oceans Mall, part of the R4.3 billion mixed-use Oceans Umhlanga Development, opens its doors to shoppers on Tuesday 15 November.

On Friday 11 November, His Majesty King Misuzulu Ka Zwelithini will make his first public appearance since his Coronation to officiate at the launch function of the mall.

The project has created 6,000 jobs during construction and 2,500 permanent jobs and is classified as a catalytic development by the City of Durban. The double award-winning, internationally acclaimed development has been recognised for its unique curvilinear architecture at the International Property Awards.
The 36,000sqm mall has attracted top national and international brands The mall boasts two large, state-of-the-art anchor tenants – Woolworths and Checkers. Over 97% of the mall’s 120 stores are let and are filled with both well-known national and sought-after international brands to satisfy the most discerning of shoppers.

The world-class, first for South Africa, flagship Checkers FreshX will offer customers exclusive private label brands such as Forage & Feast – a premium private label endorsed by South Africa’s first Michelin star chef, Jan Hendrik van der Westhuizen – and Simple Truth. It also has a Meat Market with free range chicken and restaurant-quality steak, a Kauai store, a sushi bar, and a Foreign Ground coffee shop.

“The luxurious Checkers is designed in such a way that the various departments look and feel like specialist stores within a store,” says co-developer Vivian Reddy.
Trendy restaurants and family franchises Oceans Mall also offers mouth-watering restaurants such as the trendy Tiger’s Milk, renowned Signature Restaurant, Black, long established Olive & Oil, plus local franchise favourites such as Spur and Hussar Grill. “We have gone to town with opulent decor matched by a decadent menu,” says Black directors Andrey and Joelene. “We know that Black is destined to impress the senses, and we are catering for everyone including a special VIP section.”

High-end Platinum Walk fashion section to launch in March 2023 International fashion-brands – a first for KZN – will launch in the next phase of the mall opening in March 2023. The luxury Platinum Walk of Oceans Mall will feature premium international fashion brands such as Dolce & Gabbana, Burberry and Versace, and 8 others in the high-end section similar to the popular “Diamond Walk “of Sandton City.

Umhlanga is known as the playground of the North Coast and Oceans Mall is positioned as the most aspirational mall in KZN, destined to attract both locals and tourists who flock to the area. The high-end mall will have a positive impact on both the local and regional economy with its job creation and major financial contribution to the city coffers in terms of rates and utilities.

Transforming the north of Durban Offering a new and exciting shopping experience, the mall is designed to cater for all walks of life and will transform the lifestyle of the entire northern region with a unique KZN mall experience.

“Oceans Mall is distinctive and geared for all tastes, including the sophisticated and affluent shopper,” says Reddy. “It’s a world-class offering that is positioned amongst the top three exclusive malls in the country.”

 

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