Durbanite blogger, Shelley Ferreira recently collaborated with Momsy to try out their most-talked-about maternity range.
Momsy is a ready to wear modern maternity and breastfeeding collection. They design and produce comfy yet stylish and classic clothing suitable for all stages of motherhood. Their aim is to support mamas during challenging yet wonderful stages of motherhood by creating clothing that enables them to enjoy a maternity and breastfeeding friendly wardrobe.
Momsy is locally designed and manufactured in South Africa and inspired by motherhood, a love for fashion and a heart for helping mamas. Each collection is carefully designed and each fabric is hand selected.
They believe that the best mama is a confident mama and this is our attempt to make each and every mama feel beautiful and worthy and cheer them on in the perfect roll they are already fulfilling.
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We sat down with Louzelle from Momsy to find out more about the brand:
1) Who is behind Momsy? Tell us more about the brand.
My name is Louzelle van Dyk, I am 29 years old, married to the love of my life and mama to 3 handsome boys. Momsy is my heart + soul, I started the brand during my second pregnancy after I discovered the massive gap in the market for maternity + breastfeeding clothing and struggled immensely throughout my own journeys. My heart for Momsy is exactly that, to help moms through these challenging yet amazing stages of motherhood by providing them with beautiful, versatile + comfy pieces that will give them a confidence boost + practically help them through motherhood, making it more enjoyable.
2) What makes you unique from other maternity brands?
I am fortunate enough to design + develop my own designs, I have my own factory where we make the designs and then my favourite part, I get to photograph my own designs. I used to be a professional photographer so it’s a huge advantage in my business. I also do all my branding, marketing + design work myself so I really get to pour my heart + soul into every single aspect of my business.
3) Most maternity clothes are often seen as “frumpy” or “old-fashioned” – is this a stereotype you wanted to break?
Yes, most definitely. I love fashion + international trends which makes us very innovative and puts us a step ahead. We believe that pregnancy + breastfeeding is one of the most beautiful stages in a woman’s life and needs to be embraced not hidden away. We also realise that we do have a very young + stylish market which we love to cater for.
4) Momsy is locally made and manufactured. We love that. Tell us why more people should support local?
Small businesses are not easy to run + be successful. There are a lot of costs involved in running a small business and we love to pay our worker’s generously for the amazing work they do for us, hence our manufacturing prices don’t come cheap. We support several families in South Africa and we all work together in building the future of our country but by doing that we need all our local clients to support local instead of buy internationally made items.
5) How often do you bring in a new range of maternity wear?
We used to do 2 big collections a year, Spring/Summer + Fall/Winter but we will be focussing more on bringing out new pieces throughout the year making it more affordable and sustainable.
6) What’s one thing you wished more people knew about a brand like Momsy?
Our main message that we’d like to bring across is that yes, we are a maternity + breastfeeding brand but our clothing can be worn before and after these stages too. Nothing limits you to only wearing our clothing for these stages. Giving you so much more worth for your investment.
7) A lot of moms struggle to find clothing to breastfeed easily. How is your range helping this?
We provide easy access features to our garments. So they all either have invisible side zips, a fold or lift option. We also focus on making these features very discreet so that you don’t feel like you are wearing the “typical” breastfeeding clothing. I also believe there is an emotional side to it. We provide stylish + comfy options for breastfeeding moms, making them feel + look great, and thát keeps them motivated on difficult days. I remember wanting to stop breastfeeding with my firstborn because I was so tired of not having anything to wear everyday or having to wear button tops every day.
8) Anything else you would like us to know?
We love + support every stage of motherhood and we respect all our mamas and the choices they make so much. When we support breastfeeding it does not mean we condemn anything else, breastfeeding is just the nature of our business and we love providing support + cheering our mamas on but we think all moms are super women no matter their colour, shape, style or choices they make. We feel super honoured to be journeying through these stages with so many different women. We get to know amazing mamas + feel inspired every single day by our clients + following.
To shop on Momsy, visit:
www.momsy.co.za
Follow them on Instagram here.
