Midlands Meander Turns 40

Midlands Meander Association Celebrates 40 Years of Craft, Cuisine and Countryside Founded in 1985, the landmark arts-and-crafts route marks four decades of growth and looks to a digital future.

This year the Midlands Meander Association proudly celebrates its 40th anniversary. What began in 1985 as a small, creative collaboration of local potters, weavers and artists, has grown into one of South Africa’s best-known artisan tourism routes — a thriving network of accommodation, studios, eateries and attractions that showcases the unique culture and hospitality of the KZN Midlands.

The Meander’s origin story is simple. In 1985 a handful of creatives met at Caversham Mill and decided to work together, opening their studios to the public as a collective way to increase visibility and sales. That grassroots idea expanded steadily; the route now spans roughly 80 kilometres and includes well over 100 member businesses offering a rich tapestry of experiences—from artisanal handmade crafts and cozy country kitchens to world-class accommodation, enchanting wedding venues, and exceptional conferencing facilities.

Over four decades the Midlands Meander has become synonymous with warm hospitality, local craftsmanship, culinary creativity and outdoor adventure. The Association continues to play a central role in promoting the Midlands as a cultural and tourism destination. As it celebrates 40 years, the Meander is not only honouring its heritage but also investing in the future — expanding member services, promoting sustainable tourism, and embracing digital platforms to make the route easier to explore for both domestic and international visitors.

This year the Association is rolling out new digital initiatives designed to support members and connect visitors with experiences across the route. These moves reflect the organisation’s ongoing strategy to create a networking community, modernise marketing, increase bookings for small businesses and grow exposure for members while preserving the authentic, local character that makes the Meander special.

“From a handful of studios to a beloved tourism route, the Midlands Meander is a testament to creative collaboration and community,” said a Midlands Meander spokesperson. “As we celebrate 40 years, we’re thankful to the members, artists, hoteliers and visitors who have shaped the Meander. We’re excited about our digital offerings and our plans to continue growing in ways that benefit local businesses and visitors alike.”

The Association will mark the anniversary with a series of promotional campaigns throughout the year.

For more information:
visit: www.midlandsmeander.co.za
contact: info@midlandsmeander.co.za / +27 (0)33 330 8195 or +27 (0)69 725 1916
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